YouTube personalities, singletracks writer Bike in the Adirondacks –

LAKE PLACID, NY (July 12, 2022) – The Regional Sustainable Tourism Office is promoting the region’s growing network of mountain bike trails by organizing travel writers and video content producers to tour the area. YouTube personalities Mo and Hannah, along with a writer from Singletracks, visited the area in late June.

Mo Assoum and Hannah Binder, also known as Awesome MTB, produce travel-related mountain biking and paddling videos that they share on their YouTube channel, blog, and social media accounts. They visited the area from June 27 to July 2 to hike the trails in Lake Placid, Wilmington and Elizabethtown. They also spent time paddling, exploring communities and speaking with local residents to find out what makes this area special.

The mountain biking duo rode the Hardy Trails in Wilmington with a group of local mountain bikers and the Blueberry Trail System in Elizabethtown a few days later with cyclists from that community. “I think the Blueberry trails are our favorite in this part of the Adirondacks,” Mo said. “But the Hardy trails were amazing too. The whole mountain bike community here is pretty special.

Mo and Hannah are seasoned mountain bikers with a significant social media presence. Their YouTube videos have been viewed over 8.9 million times and they have thousands of Instagram followers. Their audience is made up of mountain biking, paddling and travel enthusiasts who are engaged and keenly interested in the information they share.

Singletracks editor Matt Miller also visited the Lake Placid and Wilmington trail systems in late June. Singletracks is a digital media and media outlet with a significant online presence including social media, podcasts and a website. The site is referenced by mountain bike enthusiasts when inquiring about local trails, travel, gear and news. With over 17,000 subscribers and 3.5 million views, Singletracks is one of the most popular sources of mountain biking information.

Miller also spent time exploring the villages of Lake Placid and Wilmington, as well as local restaurants and natural attractions, so he could share detailed information about the local area with Singletracks readers.

According to Jane Hooper, communications manager at the Regional Office of Sustainable Tourism, the organization works with journalists, travel writers and those with a significant social media presence to develop travel-focused stories about the Adirondacks in order to help promote the region, its activities and its importance as a desired travel destination.

“The Regional Sustainable Tourism Office is thrilled to partner with Singletracks, along with Mo and Hannah, to share information about mountain biking in the Adirondacks,” she said. “Their YouTube and social media followers are the type of outdoor enthusiasts we hope to attract. Mountain biking is a niche sport, but many of their passions overlap with other activities offered by the Adirondacks, such as boating, skiing, and hiking. These influencers speak directly to this group. »

Marketing the Adirondacks is an important aspect of ROOST’s work, as well as its support of community initiatives. “The Regional Sustainable Tourism Board strives to create a sustainable tourism economy,” commented Hooper. “Mountain bike groups in our area have worked very hard to build trails in their local communities. Our to research indicates that mountain biking enthusiasts are ready to travel to mountain biking destinations across the country, so we are happy to share information about our local community initiatives.

The Regional Sustainable Tourism Office is the destination marketing and management organization for Hamilton and Essex counties, as well as the communities of Tupper Lake and Saranac Lake, all located in the Adirondacks in New State. York. ROOST is also a community member of the Leave No Trace Center for Outdoor Ethics.

Top photo: ROOST communications coordinator Sydney Aveson and her husband hiked the trails of Craig Wood in Lake Placid with YouTube personalities Mo and Hannah. Photo provided by Jane Hooper, communications manager for the Regional Office for Sustainable Tourism.