Writer announces partnership with Contentful to deliver consistent digital experiences for brands

This partnership enables a winning combination of improved messaging consistency and enhanced content consistency, improving brand strength and customer experience across digital channels.

Writer, the AI ​​writing assistant for the world’s smartest brands, today announced its partnership with Contentful, the leading content platform for digital-first businesses. The collaboration between Writer and Contentful will focus on helping marketers in their efforts to deliver consistent, on-brand content across all digital channels.

As the pace of digital adoption accelerates and business is conducted through increasingly frequent digital channels, content is playing an even bigger role in the success of organizations and brands around the world. The Writer-Contentful partnership will help organizations maintain content governance, scale content production, and deliver best-in-class digital experiences to their customers.

Writer creates a single source for terminology management, simplifies brand compliance, and fixes off-brand writing in real time with online suggestions. Writer is focused on helping teams overcome the challenges of scaling messaging, stay consistent with their brand, and encourage healthy and inclusive communication.

Contentful unifies content into a single hub and structures it for use in any digital channel so digital teams can assemble content and deliver digital experiences faster and at scale. With an API-centric approach, Contentful can be easily integrated into a company’s existing systems and can be extended with custom apps or apps available from the Contentful App Marketplace.

Thousands of brands and organizations around the world, including more than 30% of the Fortune 500, rely on Contentful to create and deliver digital experiences across websites, mobile apps, digital screens and more. connected devices. Writer customers who can now take advantage of the integration include Spotify, Pinterest, Intuit, and Accenture.

“We are thrilled to announce this new partnership with Contentful,” said May Habib, CEO of Writer. “By providing the highest quality standards and increased efficiency to our customers, we will be able to offer everyone a better, simpler and more transparent way to be on brand all the time, while improving the user experience of individual customers. We are convinced that this partnership will be a success and a benefit for our customers.

“We are thrilled to partner with Writer on this integration which will provide our mutual customers with enhanced capabilities to manage language and messaging across all digital channels,” said Jeff Blattel, Director of Technical Partnerships, Americas at Contentful. “This partnership enables a winning combination of enhanced messaging consistency and enhanced content consistency, improving brand strength and customer experience across digital channels.”

About the writer

Writer is the leading AI writing and editing platform for teams. Our automated language generation and dynamic writing recommendations make it easy for teams to achieve content scale, brand alignment, and great writing across all types of content and communication, including marketing materials. , technical documents, product descriptions, knowledge bases, HR messages, etc. . Enterprise-grade and simple to deploy, Writer is widely deployed with major brands such as Twitter, UiPath, UnitedHealthcare, Northwestern Mutual, Deloitte, and Squarespace.

The San Francisco-based technology company has raised $26 million from high-profile investors. For more information, visit https://www.writer.com or contact [email protected]

About content

Contentful, the leading content platform for digital-centric businesses, helps more than 30% of Fortune 500 companies and thousands of brands around the world create and manage digital experiences for their customers across all channels. It allows for greater speed and scalability than traditional CMS solutions. Contentful unifies content into a single hub, structures it for use in any digital channel, and seamlessly integrates with hundreds of other tools through open APIs. Companies such as Siemens, Plaid, Goodrx, Intercom, Notion, Staples and many more rely on the Contentful platform. For more information, visit https://www.contentful.com/.

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