Content is king. With the rise of social media over the past decade, it’s more important than ever to consistently deliver content to engage customers and customers with your business/brand. The fantastic thing about content creation is that it is much more affordable than more traditional marketing methods. However, having to organize new content in a consistent way can quickly become stressful, especially for small businesses when employees are a bit overstretched to begin with. This is when hiring a content creation agency can be a painless solution. Unlike hiring a new employee, which can be expensive and time-consuming, working with a content creation agency allows you to be sure you’re getting the best quality bang for your buck while developing engaging content for your clients. and customers.
Hire a new writer
Finding a new employee who is a perfect match for your business needs can be time consuming. First, you need to comb through all resumes. Next, you need to set aside time to interview all the candidates. The interview process can also take place in several rounds. All the while, you’re still overstretched and you and your employees juggle their day-to-day tasks with the added pressure of pumping out content. Plus, once you find a writer you like, there’s the process of negotiating salary and benefits. Hiring another full-time employee can be very expensive. Finding a content creator and writer to work in-house for large companies and big brands can be a great solution. But, for small brands, it could cost you a lot of time and money.
Why not hire a freelancer?
There are many freelance writers out there and for some small businesses they may be suitable. Freelance writers tend to be cheaper, but cheap isn’t always good. When you hire a freelancer, you hire a solo show. Usually, freelancers need to take on more than one client to be able to keep their prices low. This means that, as you have been, they are juggling multiple projects for multiple brands at once. This can result in a low return on investment, as the quality of work they do for you may suffer. There are fabulous freelancers out there, but finding them can take as long as hiring a new employee. Plus, since they write themselves, there’s no one to pick up the slack if they take a vacation or get sick.
Why should you work with a content creation agency
Find the best copywriters for your brand while maintaining quality and affordability by working with a content creation agency. These agencies provide a variety of services, depending on your choice, and may include: research, topic planning, creating social media materials, writing social media copy, creating a website, social media management and interaction, company and customer emails, blog posts, and potentially even video editing. Of course, you will need to research between different agencies to determine which offers the best services to meet your needs. However, it’s a much faster solution than jumping through the hoops of in-house hiring, and you avoid the added costs of hiring a full-time employee.
Although working with an agency tends to cost more than working with a freelancer, you’ll have peace of mind that you’re getting the best quality out of your investment. Also, since you’re hiring an agency rather than an individual, you can expect the content to come back on time. Finally, deadlines can always be met since the agency will have a group of employees working on your brand.
You have hired an agency: now what?
Now that you’ve done the work and found the best agency for your brand, it’s time to make sure they have all the information they need to create the perfect content for you. When working with them, be sure to communicate all of your expectations. Also, be open to their suggestions. You hired the agency to create the copy for you, so they get a feel for your brand, let them be creative and find new ways to engage with your clients. Finally, be sure to take the time and make it clear what you expect from them in terms of week-to-week deliverables: whether that’s blog posts, emails, social media content or web development. Then, now that they’re working on creating your online content, you can sit back and relax and do whatever you were supposed to do in the first place.