Survey finds human interaction trumps technology for some communications – Writer’s Bloc

Over the past few weeks, Canadians have begun planning for a return to life after the COVID-19 pandemic.

In a country with high vaccination rates and no lockdown, we start planning trips and seeing our friends again. Things we used to do with extreme caution in 2020, like visiting a bank, are now mostly done without a mask or hand sanitizer.

This month, Research Co. and Glacier Media examined the way Canadians communicate, as well as our level of anxiety around others. The results show that younger generations rely more on technology to get their points across, while people over 55 are slow to adopt apps and appreciate human interaction.

For starters, more than two in five Canadians (44%) say they would have no problem giving a speech in front of other people. More than half (52%) disagree with this statement, including 30% who “strongly disagree” with their own ability to speak in public.

The generational divide becomes evident in the following two questions. A slight majority of Canadians (51%) admit to feeling anxious when they have to phone someone they don’t know, including 61% of those aged 18 to 34. In addition, nearly half of Canadians (46% 100) say they find texting impersonal – including 55% of people aged 55 and over.

When asked to choose a preferred mode of communication for leaving a job, more than seven in 10 Canadians (73 per cent) said they would do so in person, while far fewer would announce their departure by email (15 percent), a phone call (seven percent) or a text message (five percent).

Canadians aged 18-34, who grew up with laptops and smartphones, are most likely to say they would leave a job via email (24%). The figures are lower for Canadians aged 35 to 54 (17%) and Canadians aged 55 and over (5%).

Not surprisingly, more than four in five Canadians (82%) would prefer to end a relationship in person. However, the figures are far from unanimous. The poll shows that one percent of Canadians say they would rather use an app to break up with someone, and higher proportions would take that step through email (four percent), message text (seven percent) or a phone call. (also seven percent).

There isn’t much of a gender gap when it comes to taking on the challenge of calling off a relationship. However, more than one in 10 Canadians aged 18-34 (11%) say they would rather break up with someone over text.

Canadians approach other, more impersonal businesses differently. When asked how they would order food delivery to their home, the same proportion of Canadians expressed a preference for making a phone call (39%) and using an app (also 39%). The explosion in the use of apps to find lunch or dinner is driven by the two youngest generations: 53% of Canadians aged 18-34 and 47% of Canadians aged 35-54 prefer this route . Conversely, more than three in five Canadians aged 55 and over (62%) call the restaurant of their choice.

There are significant regional differences in the use of apps for food delivery. Alberta and Ontario lead (50% and 49% respectively), followed by British Columbia (44%) and Saskatchewan and Manitoba (43%). The proportions are much lower in Quebec (26%) and in the Atlantic provinces (18%), where the majority of residents place their orders.

Banking has become remarkably easy over the past two decades as Canadians go from the uncertainty of remembering a password to being able to deposit checks with a smartphone. Yet there’s a disparity between doing something easily done outside the branch and needing to know something, especially during tax time.

We found that 37% of Canadians would make a phone call if they had to ask their bank a question. A slightly lower proportion (32%) would visit the branch in person, while a much lower proportion would email (15%), use an app (11%) or send a text message (5%) to get an answer.

The gender gap is more pronounced when the difference between a face-to-face meeting with a representative and a phone call is analyzed. Most women prefer to call the bank (41%), while most men choose to go to the branch themselves (38%).

Finally, when Canadians are asked if they contact their municipality or town hall, 39% express a preference for sending an email, while fewer choose a phone call (33%), a face-to-face meeting ( 20%), a text message (five percent) or an app (three percent).

Once again, we are witnessing a serious generational fluctuation. Canadians aged 55 and over are more likely to call city hall staff (44%), while email is more popular among their counterparts aged 35-54 (45%) and 18-34 years (42%) .

As the way we communicate continues to evolve and the final stages of the COVID-19 pandemic make us more predisposed to meeting people in person, it’s clear that there is no single technology that Canadians predominate. preferred for all tasks to be performed. Significant majorities would not consider ending a relationship – with a person or an employer – unless they were in the same room. Our choices are more varied when it comes to banks, municipalities or restaurants.

Mario Canseco is president of Research Co.

The findings are based on an online survey conducted April 1-3, 2022 of 1,000 adults in Canada. The data was statistically weighted according to Canadian census counts for age, sex and region. The margin of error, which measures sample variability, is plus or minus 3.1 percentage points, 19 times out of 20.

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.