How to promote yourself on LinkedIn as a writer: 7 tips and tools

Becoming a professional writer, of course, requires you to be a good writer. However, that’s only half the battle. You also need to learn how to promote yourself to get more attention for your work.

When used correctly, you can make LinkedIn one of your most powerful tools for growing a freelance business. And if you want to get an in-house job instead, you can also put the platform to good use.


This article will identify the main LinkedIn features that you should use to promote yourself and your services as a writer.

When you market yourself as a writer, you need to showcase your best work. Your samples will help anyone considering working with you make a shared decision about whether to contact you.

The Highlighted The section about your profile is excellent for showcasing your best articles. You can share anything you’re proud to write for your clients, along with relevant stuff on your website.

When using the Featured section, you can add links from external sites and publish your own articles natively. You also have the choice to add media or publications; to access all this, click on the + icon in the upper right corner of the box.

2. Improve your About section

Suppose you are researching a product online and come across a company you have never heard of before. When you visit their website, you probably check their About page before deciding whether to make a purchase.

If you’re looking to build a successful writing career, you need to understand that potential clients and employers will want to know more about you. As such, you need to make the best impression possible, and your LinkedIn About section is a great starting point.

You don’t need a long About section. However, you should clearly state your writing specialty areas and what you can offer. Adding contact information is also a good idea.

To edit this section on your profile, tap the About box pencil icon. When finished, press to safeguard in the lower right corner.

3. Use the “Provides Services” Feature

Freelance writers should have a website; you can do much worse than make one if you’re looking for a full-time job. However, many potential clients and hiring managers might find your LinkedIn profile first. You want to make sure they know what they’re getting if they do.

LinkedIn has a handy tool that allows you to provide a brief overview of the services you provide. You can choose your specialized skills and select the regions in which you are ready to accept jobs. Additionally, LinkedIn allows you to add a short description of what you do in more detail. As a writer, you can add skills like writing, blogging, and search engine optimization (SEO).

To update this feature, go to Add Services section at the top of your page. Update anything you deem necessary before selecting to safeguard.

4. Enable Creator Mode

Many people make the same mistakes on LinkedIn, and not using its features to their fullest potential is one of them. If you are a writer, consider enabling Creator Mode— which gives users an idea of ​​what you will be talking about on the platform.

You can choose up to five topics to discuss on your profile. You might want to choose things like freelance and content marketing to demonstrate your writing expertise. Creator mode also lets you go live, which is a great option if you want to host a writing seminar.

With LinkedIn’s tools for creators, you can also create newsletters. To access Creator mode, go to Resources > Creator Mode. Then add whatever you want and enable the feature once you are done.

5. Add article links to your experience section

If you only use one LinkedIn feature, it’s probably the Live section. This part of your profile is great if you want to talk a bit more about your responsibilities at each job, and it’s also useful for highlighting the skills you’ve learned.

But to promote your writing work, you might want to consider sharing sample articles you’ve written at each company. This will not only confirm what you said, but also demonstrate your expertise and the progress you have made since leaving.

To add article links to your Experience section:

  1. Select the pencil icon at the top of this box.
  2. Press the same button once you find the area you want to edit.
  3. Go to Media > Add media > Add link.
  4. Copy and paste the article and select To add > Apply.

On the next page, select to safeguard.

6. Add all relevant qualifications to your profile

To be successful as a writer, you need to stay curious and constantly strive to improve your skills. Even if you have a college degree, the industry is changing so fast that not learning after graduation will hold you back.

As you gain experience, you will notice gaps in your skills. Although you know how to write blog posts, for example, you may need to learn more about SEO and use content management systems.

Luckily, you’ll find plenty of online courses to hone your skills. Once you have completed them, add them to your profile under Licenses & certifications. Click on the + button to put everything you need here.

7. Use the “Open for work” feature

Although you should be proactive in seeking writing contracts, getting help from others is not a bad thing. But unless you let others know you’re looking for a new writing position, you can expect few people to contact you.

You probably noticed a lot of random people viewing your profile while you were on LinkedIn. Have you thought about the possibility that any of them could help you achieve your goals?

LinkedIn has an Open to Work tool that lets others know you are considering your options. Activating it is easy; to go to the Open at tab and select Find a new job.

The tools mentioned in this article only scratch the surface of how you can use LinkedIn as a writer. You can also grow your audience in several other ways, such as sharing videos and providing valuable information to your audience.

Once you implement these tips, you will have a professional looking profile. As such, you might find writing jobs more easily if you market yourself accordingly.