How to Create an Online Portfolio as a Professional Writer

As a writer, we all know how important a portfolio is. This alone can give your career the long boost you are looking for. But for that, you’ll need to curate a portfolio that speaks to potential clients about your work and your credibility. For a professional writer, a portfolio means showcasing your best works as well as the range of your skills and expertise. Below are some important tips to keep in mind when creating an online portfolio as a professional writer.

Website domain and hosting

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The first step in building your portfolio of professional writers is to purchase a domain name. You can add your name to the website since the goal is to get your name out there. However, there are availability issues. First check if the domain is available. Otherwise, expand the words, omit them, or add something else. You can start with something based on your name or your internet alias, the choice is yours. But make sure it’s a name that clicks with potential customers and your target audience. Next, determine where you want to host your wallet. There are various sites like WordPress, Upwork, Google Sites and Wix which are great for hosting websites.

Website layout

A common problem when creating a professional portfolio is how to organize the website. What you might want to add depends on the type of skills and works you want to showcase. You can start with a cover page with your name and title. Then add a biography, writing examples, contact information, and your updated resume. A few recommendations from your past clients and employers will be a good addition. The biography should describe you and your work and keep it short and to the point.

In the case of writing, add hyperlinks, not the entire article. When designing the website, keep organization in mind. Don’t have too many buttons and menus. For more information, add submenus. Think about what you would prefer as a customer when accessing a website.

Write samples

The next step is to organize your coins in the wallet. This is considered the most important part when building a professional showcase of your work. As a professional writer, your writing should attract clients and employers while displaying the range of your writing skills. Before adding the samples, decide on your forte – what your niche is and how you should cater to the audience with that niche.

Don’t go overboard with the writings and add anything you can find. It clutters the website and shows your lack of organization to clients and employers. Focus on the type of customers you are looking for. Then add the pieces. If you have samples from different niches, add them accordingly in various submenus.

Target audience

A professional portfolio should contain the basic skills of the writer apart from the writings. When adding the required skill set, keep in mind what current employers are looking for. Most writers go with the skills a writer should have. But today’s employers are looking for writers who can not only write, but also deliver a marketable presentation of their content. Ultimately, the content represents the employers/organizations themselves.

Choosing a target audience ultimately comes down to the range of your writing skills. Some must-have skills for a professional writer are strong research and collaboration skills, a good grasp of grammar, and the ability to cater to different niches.

Additional skills

Along with the above-mentioned fundamental skills, modern employers are also looking for copywriters with a strong SEO background. A writer with strong SEO knowledge and experience with SEO-centric articles will know the tricks needed to reach a wider audience and make content visible on the internet.

A good vocabulary is also essential. When we say vocabulary, we don’t mean learning all the complicated words. You need to make sure you know how to write in everyday words – in a structured and coherent way so that readers of all skill levels can understand what you’re saying.

In the end, remember that your work and your skills will speak for you. So don’t put too much pressure on yourself and your wallet. Follow basic protocols and avoid overdoing it, and you’ll be fine.