Carpet Diem: How a cannabis author’s obsession with carpet turned into a beloved Instagram tradition

Article via El Planteo, the most widely read cannabis media in the Spanish-speaking world.

For millennia, rugs have been objects of fascination and desire. They can be extremely luxurious and expensive or used to sweep dirty feet.

Carpets materialize everywhere, in multiple forms. They’re at your front door, outside your shower, in your living room, and even at Buckingham Palace.

But a cannabis writer has taken that fascination to a whole new level.

“Originally, I had the idea to take an Insta trip, but I didn’t want fake photos of private jet travel influencers, or landmarks that everyone has seen a million times. I was looking for something more intrinsic,” says Sara Brittany Somerset – SB for short.

“I’ve always loved colors and patterns and the rugs represent everything from the mundane, like at Newark airport, to the ostentatious, like at the Burj al-Arab.”

Carpet Diem

Before the pandemic hit, SB spent more time in hotels than a traveling salesman. She often resorted to apps to find the best deals.

From this practice came the inspiration to start posting photos using the hashtag #MyCarpetTonight, a pun on MyHotelTonight. Soon after came #CarpetDiem, and oh how things took off.

“Soon my friends and followers were sending me carpet pictures too, which became engaging and fun — the whole point of Insta,” she recalls.

The word quickly spread among the cannabis community. Suddenly people weren’t watching SB anymore because she was freaking out every time she stopped and pointed her camera at the ground. “Wait SB, she’s photographing the rug,” has become a fairly common thing to hear.

Dubai, a rug lover’s wet dream

Known for its outrageous luxury, Dubai proved to be the perfect location for SB’s photography. But the world is his oyster, and this project managed to open many unexpected doors, literally and figuratively.

“When I stayed at the Intercontinental in Dubai, I photographed almost every carpet in the place, like a treasure hunt in a conference room. When I passed through Amsterdam airport, the guards were kind enough to unlock the closed rooms to allow me to take pictures of the carpets”, says the traveler.

“In some places where there is a language barrier, I just show them my Insta, and people immediately smile and want to help. I passed my phone to strangers outside mosques and synagogues, and I trusted them to come inside, take a picture of the carpet and return my phone.

For SB, prayer rugs are the crème de la crème, “the next level”.

“Once I start traveling MENA again, you can expect to see a lot more prayer rugs on my Insta. I don’t see this as cultural appropriation. Rather show the beauty of the world, a rug at the Every once in a while I cheat a bit and add an intriguing wallpaper photo or throw pillow – I’ve had to get creative during the pandemic – but it’s mostly carpet photos. hotel.

But, if you love rugs, why do so many of your photos show your (let’s face it, quirky, fun) shoes?

“Sometimes it’s hard to get the shadow away from my phone or my feet. Then I noticed in these shots that I liked the juxtaposition or contrast of my shoes on the carpet. Also, some of my friends complained that I was never in the photos. So I cheekily added my feet to prove that I was there! I don’t like selfies very much, but my shoe collection may deserve also her own Insta so I started combining my loves I wonder if any of my followers have a shoe fetish One carpet photo included a photo of burgundy Mary Jane T-strap Loubies that matched the hotel carpet, and one follower commented, “#shoegame #crazy,” and I died laughing.

Check out SB’s Insta page by following this link.