Freelance writing often involves more than just writing. As a freelancer, you’re also a business owner, whether you think so or not. In addition to publishing articles, you need to market yourself, make deals with clients, and introduce to potential new companies to work with.
As you establish yourself, you’ll probably want to start building your brand. And when it comes time to do so, tools like Canva can help you produce eye-catching designs without spending a lot of money.
This article will identify some of the best ways freelance writers can use Canva to stand out.
1. Make infographics
Since much of your job will be writing for others, creating a blog section on your website is a great way to promote your expertise. On top of that, you might create an audience interested in what you have to say.
Blog posts are powerful lead magnets and offer tremendous value. However, you can reuse the content you write to reach even more people; infographics are a great way to do this.
You can use infographics to highlight key statistics and share the most useful information from the article with your audience. Canva has a wide selection of templates you can create infographics from, and you can start from scratch if none of them appeal to you.
2. Create business cards
Networking is one of the most essential skills you need to grow a successful freelance business. You’ll find plenty of great people to connect with, no matter what industry you’re in.
A website that clearly says what you do is a good place to start. But what if you meet people in real life who want to know more about you? Instead of giving them a long presentation on the spot, you might consider giving them a business card.
Your business card should include a link to your website. However, you will also need to add other forms of contact information, such as your email address and phone number. Canva lets you customize many business card templates that you can use digitally and physically.
3. Use Resume Templates
If the thought of sending a cold email scares you, don’t worry. Freelancers use several methods to find work, including applying to openings. If you want to take this particular approach, many clients will ask you for a resume that highlights your work experience.
You can have fun creating your resume, including experimenting with different styles. If you’re used to writing bland documents, why not try varying the fonts and colors? This is a really good idea if you plan to write for a creative agency or something similar.
Canva has different resume templates you can use and you can customize them however you like. You can add photos of yourself, as well as logos and more.
4. Assembly of manual documents
Freelance writing is a very broad term that covers several niches. One of the lesser-known areas is technical writing, which often involves putting together documents like instruction booklets. While some companies will handle the design in-house, if you work for a small company you may need to handle this aspect of things yourself.
After reviewing and editing your work, you can use Canva to assemble the eventual PDF document. The tool allows you to choose colors, styles and images.
5. Create pins to share articles on Pinterest
With hundreds of millions of monthly users, Pinterest is a fantastic tool for promoting your blog posts. Learning how to use it is sometimes difficult at first, but you will benefit from less competition than on other social media platforms. On top of that, you have the opportunity to flex your creative muscles and learn a new skill.
To share your work on Pinterest, you’ll create posts called “pins.” These usually include a link to your article and a brief description of what users can expect when they click on it. You will also typically use images to capture the user’s attention.
There are various tools to help you create Pins on Canva, including a handy template that automatically resizes the project before you start. Once done, you can export it to your device and put the finishing touches on Pinterest.
6. Mind Mapping Future Story Ideas
While some freelance writer clients will give you story ideas, you often have to come up with your own. If you write frequently, you will sometimes run out of ideas. To keep your brain generating interesting ideas, set aside time to reflect.
Mind mapping is a great way to gather ideas if you plan to create a series of blog posts. You can choose to jot down your thoughts on a sheet of paper, but using online tools like Canva will give you a bit more freedom if you want to get creative.
Canva offers several free templates to help you map out your ideas without sacrificing aesthetics. You can then choose whether you want to keep these creations handy on your computer or print them out.
7. Creation of independent contractual documents
Have you found a freelance client who wants to work with you? Congratulations!
Now is the perfect time to make sure you are legally protected for the duration of your work with them.
Before starting any project, you and your client must sign a contract. The document should contain information about your obligations and how much you will be paid for your work. In addition to that, you also need to indicate what you don’t want to do.
To speed up the contract creation process (and, let’s face it, make things less boring), you can use Canva to create the document. You can also use the tool to create proposals for upcoming projects, as well as professional-looking invoices and more.
Freelance writing gives you great creative freedom and your branding is the best way to express yourself. You can use Canva to make mundane tasks like creating contracts fun. And if you want to promote your work, the tool is great for repurposing things you’ve already done.
You can try all the tips mentioned in this article with the free version of Canva. But if you want to try a wider range of things, you might want to consider investing in a paid plan.